Plus%20Size%20Fashion%20Philosophy

We're curvaceous, audacious, bold, beautiful, voluptuous, sensuously shapely, and we dress to show off our beautiful selves! We live in our perfectly shaped world comfortably fashion-forward and proud of it. We celebrate ourselves and our world.

• Plus size clothes should be appealing and flattering.
• Plus size shopping should be fun and rewarding.
• Plus size apparel should be available and affordable.
• Plus size wear should be fashion-forward and progressive.
• Plus size living should be accessible and comfortable.
• Plus size fashion should be current and edgy.
• Plus size junior apparel should be timely and age-appropriate.
• Plus size formal wear should be elegant and timeless.
• Plus size fitness apparel should be a priority, not an afterthought.
• Plus size actionwear and active wear should be designed for us.

The days when a merchant could offer three different loud patterns in shapeless muumuu dresses and consider the business of plus size clothing to be covered are over. We are the new normal. We are the new average. We are the new standard, and we are not going away. We heartily applaud those merchants who are recognizing this trend and adjusting their product lines accordingly, who are offering the plus size fashion forward trendy apparel that we will buy and wear, and encourage many more to follow this lead.

What Are We Doing About It?

Perfectly Shaped World is dedicated to finding the lovely fashions and apparel for the plus size woman, plus size junior, plus size lady. We will find the designs for the plus size junior, since juniors plus size clothing and juniors plus size apparel needs to be as accessible and rewarding as regular size apparel. We will find the plus size name brand fashions and designs that we deserve. Together with our customers, we will continue to send the clear message to the apparel and fashion retailers that we are today's normal standard sized women, and that our tastes and styles are as fashion-forward as anyone else's.

Plus size fitness apparel is as important as any other size of fitness apparel. We want plus size activewear and swimwear that fits and is flattering to our particular body style. We want plus size fitness apparel that enhances our body image and complements our lifestyle.

Plus size formal wear, plus size evening fashions, plus size business attire must be tailored to our lifestyle and body types, enhancing our body image, shape and style. We want plus size formal wear in the current season's colors and fabrics, in the designs that fit the current times.

More Reading

• How to Tame the Color Palette Demons
• Are you a Summer, Winter, Spring, Autumn or What?
• Are You a Triangle, Rectangle or Circle? Find YOUR Body Shape and Style Advice
• What's in YOUR Closet? (and What Should Be...)
• The Real Skinny about Plus Size Models

Retailers are Waking Up to the Facts

• Fact: Womens Plus Size apparel has been in need of a major overhaul for decades
• Fact: 43% of the retail apparel market is womens plus size apparel
• Fact: Women want clothes that fit and flatter, in all sizes, and especially in sizes 16 to 30.
• Fact: Women of our size and shape want fashion forward, current styling, youthful, playful, serious, business
• Fact: In other words, WE WANT CHOICES.