Kimmoy Matthews, The Curvy Coach

Kimmoy Matthews, CEO of http://www.thecurvycoach.com is shaping the new way of doing business; she’s keeping it curvy, and spreading the innovation with the launch of the new Unleash Your Magnificence & Marketing Workshop – September 22 and 23, 2009, designed just for savvy business owners in the plus size community

The Unleash Your Magnificence & Marketing Workshop Online Seminar:

“It’s not hard to believe that there are tons of independent entrepreneurs/small business in the plus-size industry who are trying to make things happen, but the problem is no one knows about them. We can’t always depend on the media to tell the world who we are and what we do for our community. That is why now is the perfect time to allow yourself to shine in the plus-size industry whether you’re just starting out or have been in business for many years. Now more than ever, we need plus entrepreneurs to step up to the plate and let the world know they are ready to do business.  This workshop is for you if:

• You are a model but not sure how to stand out in the plus size world.
• You’ve got your blog or business up and running but not generating enough sales
• You have a great product and/or service but no one really knows about it
• You know you need a marketing plan but not sure where to start

In this one-of-a-kind workshop, Kimmoy the Curvy Coach will reveal strategies that she has used for her business as well as clients to help increase their visibility and increase their bottom line. Here’s what you can expect to get from the workshop:

• How to create a unique marketing message & irresistible offers their clients can’t say no too
• How to position yourself in the plus-size industry so that you stand out
• 30-day Marketing Blueprint that increases your visibility and grows your client base.

Get all the details for this online workshop coming up September 22nd and 23rd

“The plus-size community makes up over 60% of the population but we’re treated like the invisible people.” I became more aware of this as I saw big-box companies ceasing production of plus-size clothing. It didn’t make business sense to cut out the true majority. I knew it was because they really didn’t take the time to get to know us or market to us as a plus-size community. That ‘build and they will come’ mentally doesn’t work with us.

“I also noticed that the entrepreneurs within the plus-size community were leaving a lot of money on the table; there is more to us than fashion.” Kimmoy also noted the plus-size entrepreneurs didn’t have many business role models speaking to their business needs directly.

“Now is the time for plus-size entrepreneurs to start businesses.” With the popularity of shows such as “Dance Your A** Off”, “Drop Dead Diva”, and “More To Love” the opportunities are exponential if done correctly. That is why I created a coaching program for those who are just starting out and even those entrepreneurs who are seeking a new market for their company.

The Curvy Coach’s goal is to make many aware of this exclusive training and perks that are available to the plus-size community. It’s imperative for any business owner to ramp up their marketing now so that they are at the forefront of their client’s minds especially when the economy takes flight. Take action now and reserve your spot at http://www.thecurvycoach.com
Take action now and reserve your spot at http://www.thecurvycoach.com

Kimmoy is also known as The Curvy Coach for pioneering the 1st ever Plus-Size Business Tele-Summit. She introduced the online plus-size community to exclusive business tips and strategies and offered motivational support. “I recognize the importance of having a strong support system, a mentor, and a business coach in your entrepreneurial life especially in the plus-size community,” said Kimmoy. “The areas of your life that is most important to you is where you need the most support, whether it is spiritual, marital, physical, educational, or business-wise.

Kimmoy the Curvy Coach
www.thecurvycoach.com
www.facebook.com/kimmoy
www.twitter.com/kimmoy

Fire Sale

Act 1 Scene 1:  Your small business just took a major body blow, and you’re reeling in shock.  What do you do now? Starting with these seven simple steps can help you cope, survive, even thrive after the dust settles.

Step Back and Separate Emotion from Fact
The first reaction is rarely the calm reaction, and the first response your brain comes up with is probably not the most healthy one for the recovery and long term success of your business. Recognizing this will help you to do an objective damage assessment.

Assess the True Impact
Was that body blow a scratch, a tummy-ache, an amputation or heart failure? Is it The End Of The World As We Know It, or a momentary hiccup? Did that just-canceled supplier represent 80% of your annual sales, or 8%? Does that lost DayTimer really mean that every bit of your schedule is lost, or just your schedule for the rest of the week? Get analytical. Determine just how much of a setback you really face.

Apply the 10-Year Rule
My grandmother used to say, “If it’s going to make a difference in ten years, worry. Then stick around to see if you were right.” A lot of business AND personal wisdom in that.

Revisit Your Strategy
Re-read your mission statement, strategy and tactics. Do they need to change at this juncture? Does this catastrophe mean a change in your overall approach? Jot down some ideas to go over with your Impartial Advisor.  (Note: The heat of the catastrophic moment is not the best time to be writing your first mission statement and strategy document. Write them when things are calm.)

Enlist an Impartial Advisor
Involve someone who doesn’t have a vested interest in the success or failure of your business, and talk over your current situation and your next moves. This leaves out employees, spouses, vendors, customers, even nearest and dearest friends. You need someone impartial, not a “yes” person, nor anyone whose feelings or livelihood will be impacted by your decisions.

Step Outside and Look Up
We tiny-online-business-owner types can get very focused on the world as we see it through the computer screen. Stand up and go outside, look up at the sky, look around the neighborhood. It helps put a crisis in perspective to see that the roof is still on the house.

Get Back in the Game
Cave in and throw yourself a brief Pity Party if it’ll help. But only for a little bit. Don’t wallow in the panic mud too long or, like the mastodon in the tar pits, you may have trouble getting back out.  Re-enter the game with facts together, an objective plan of recovery, and a sense of humor.

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Casey: Now staring at a ton of ‘lemons’ left behind by yesterday’s business catastrophe, and wondering just how many gallons of lemonade I can make from THAT.