Perfectly Shaped World

Archive for January, 2009

01/22/2009

Exceptional Customer Support the Most Important Product

The question many online entrepreneurs agonize over is how to interact with and support customers – and it’s a quandary Mr. Rajan Shah of Backyard Bargain.com faces with personal action, sincerity, candor and proactivity. He reaches out – fast.  A couple of weeks ago, I was introduced to Backyard Bargain.com.  The …Read the Rest

Not-About-Fashion Posts on PSW Blog
01/19/2009

Not-About-Fashion Posts on PSW Blog

In answer to a query I got a moment ago via Twitter (“What does this have to do with fashion …Read the Rest

How Not to Build the Ultimate Shopping Website
01/19/2009

How Not to Build the Ultimate Shopping Website

A friend of mine, who shall remain nameless – not because he doesn’t want his name published but because I …Read the Rest

Really Really Really a Store
01/18/2009

Really Really Really a Store

Shopping mall or a tire manufacturing plant? Down here in real-world land, it’s nearly impossible to mistake a store for …Read the Rest

Three Conclusions While Rethinking Online Shopping
01/17/2009

Three Conclusions While Rethinking Online Shopping

Apologies for the protracted silence. I’ve been thinking, scribbling on my whiteboard, staring at the PSW family, and coming to …Read the Rest

Fashion vs Style, Marching to the Wrong Drummer
01/09/2009

Fashion vs Style, Marching to the Wrong Drummer

In the other room, I keep a small stack of magazines. Not one of them is focused on fashion. This …Read the Rest

Losing Baggage in a Positive Way
01/06/2009

Losing Baggage in a Positive Way

So here we are at the beginning of 2009. Six days in, each of which has been unsurprisingly similar to …Read the Rest

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