Channeling my Inner Martha – Part I

I love Martha Stewart as a person. Anyone creative enough to pull off the phenomenal handiwork she does is a goddess in my book.

But, love her or not, there’s a slightly demonic presence that taunts me into thinking I can emulate her skills and handiwork that must be channeled carefully and ignored if at all possible. I call this demon my Inner Martha. She hovers just behind my left shoulder and whispers in my ear, with a soft reassuring voice, each time I do not save a milk carton or egg crate or plastic shopping bag.

“You know, dear, you could easily transform that simple spare paperclip into an absolutely exquisite holiday centerpiece, with just a few dabs of hot glue, a small bit, say fifteen yards, of wide red velvet ribbon edged with ivory lace trim, some dried sprigs of holly, a handful of imported cinnamon sticks, fourteen paper doilies with the edges trimmed just so (use this handy pattern I’m faxing to you), 32 twigs of lavender, two dozen lengths of fiddle fern, a discarded strawberry basket turned upside down and spray painted white, and just a teensy bit of baby’s breath tucked into the lower left edge. Nestle a four-inch hand thrown clay bowl in the center of the fern cluster, then toss in 12 ounces of orange peel potpourri, warmed slightly over the homemade vanilla votive candle, and – you’re done! See how simple that was?”

Perfectly Shaped (and Site Integrated) World

File this under Ancient History. The experiment failed. I keep the post to remind me not to stuff 10 lbs into a 3 lb bag:

This blog is now an integrated part of our Perfectly Shaped World community site at Perfectly Shaped World. You can find this blog and all archived contents by choosing the PSW Blog button from the right-hand Shopper Services menu. This will automatically display the latest post. The post archive is below the latest post, as are any comments for that post. Posts are displayed one per page, as many of our heritage posts exceed reasonable page lengths. The frame containing the post will display a scrollbar only where absolutely necessary.

In order to keep everything up to speed, we have also moved over the archived posts from Perfectly Shaped Life, with very few exceptions (time-sensitive posts regarding sales, free shipping, similar offers are not being moved).

This move is part of our current effort of bringing all of our services into a seamless community environment. The forum is also available through the Shopper Services menu.

Bottom Line: While you can still retrieve posts from this very bare page, the experience will be far more complete by visiting the integrated blogs section at Perfectly Shaped World

Changing the Way We Look (and Feel)

If you’ve grown used to the way our blogs look, and they feel a bit threadbare, don’t despair. We are integrating the blog straight into the website, and that means stripping out a bunch of froufrou, doodads and geegaws that will just get in your way over there.

By integrating the blog, the forum and the rest of the tools straight into the site, we can take the next step toward releasing a fully integrated Plus Size community for the New Normal Woman. If that’s you, we hope you’ll feel welcomed and right at home!

RealityPlus Clothing Company to the Rescue!

New Normal Women, take heart. Sisters, hear my cries of joy — we have a kindred spirit riding to our rescue, at the helm of RealityPlus Clothing Company, LLC, bringing fashionable apparel specifically designed for the plus sized woman, not just ‘scaled up’ from a size 3 model’s specifications. The paint is barely drying on the walls of their new brick-and-mortar place, but the website is up, running perfectly and looking as well tuned as a brand new Coach shoulder bag.


You may have read last week’s post about RealityPlus Clothing Company, LLC, a brand new establishment completely dedicated to the fashion challenges of the New Normal Woman.

Yesterday (11/18/2007), I had the opportunity to interview Beth Anne Herrin, Founder and CEO of RealityPlus Clothing Company.

Frustrated by the lack of clothing choices for plus size women like herself, Beth Anne Herrin is doing something about it. Starting in October, the Cincinnati-based fashion designer, who has worked for several well-known labels, will offer a line of high-quality, affordable clothing for the plus size market through her new RealityPlus Clothing Company, LLC. [excerpt: RealityPlus Clothing Company Press Release 20 October 2007]

PSW: How long has RealityPlus Clothing been open?
Beth Anne:
In my mind a lifetime…in reality, only about 4 weeks. Our web site went live October 14th.

PSW: Exciting! Where is the store itself, for those who may want to visit?
Beth Anne:
Well…we were originally set up to be internet only. But with heavy customer response, we are opening our first store the day after Thanksgiving @ 339 W. Bensen Street in Cincinnati, Ohio. The store will be unique because the design studios will be right on the premises, so customers will be able to see how fashion happens from “idea to aisle” and will be invited to provide feedback on the spot!

PSW: I can see Project Runway fans inundating you instantly!
Beth Anne:
I hope they do come! I believe this customer has a voice that has been silenced for far too long!

PSW: Sounds like a completely fresh approach. Can we order custom items on the spot for later fitting?
Beth Anne:
Not right now, but hopefully in the future. We will have access to top notch alterations specialists in case someone needs adjustments on their purchase.

PSW: How did RealityPlus Clothing come into existence? Mind telling us something about your own background?
Beth Anne:
Sure! Fashion has been in me for a long time. When I was very young, my dad recognized my love of art, and replaced my lined coloring books with blank sketch pads! I entered University of Cincinnati Design College (DAAP) in 1976, and have been working in the fashion industry ever since! RealityPlus Clothing was born from a personal need. I have been a plus size consumer all my life, and while designing beautiful clothes for smaller size women, I just wanted to be able to wear some of the wonderful things made in sizes 0-12!! And….I was tired of being exiled to the “basement” in other department stores!

(Read the complete interview…)

Stumbling Over Diamonds: RealityPlus Clothing Company

Ever had one of those days where you’re just ambling along the side roads, minding your own business, and suddenly trip over the biggest diamond you’ve ever seen? No? Well, it happened to me today.

Allow me to introduce you to RealityPlus Clothing Company, LLC. Not only am I going to introduce you, but I’m going to hop up and down until you go check out this precious gem.

The first thing you will notice is that this is a company that understands plus size women, our specific fit and style needs, our yearning for truly fashion conscious design, and our desire for fabrics that don’t look like they used to be someone’s tropical-flower kitchen curtains.

Stay tuned for the upcoming interview with Beth Ann Herrin, founder of RealityPlus Clothing Company. Let’s find out more about this marvelous person and the breath-taking fashion and apparel contributions she is providing to our perfectly shaped world.

Plus Size Shopping and the Diplomacy Dilemma

Every day we are bombarded by advertising, admonishing us to get brighter teeth, bouncier hair, clearer skin, more vibrant smiles, higher energy, slimmer waistlines, better investments, cleaner kitchens, fresher breath, faster cars, more energy efficient refrigerators, more rewarding jobs… and if we do all that, we will be as carefree and happy and wonderful as the MODELS in the ads themselves.

News Flash: We’re smarter than that.

That will not stop ad agencies from doing their level best to sell us on the necessity of imminent change if we’re going to truly feel good about ourselves. It’s their job to do so. They must make us want to change. Even if we don’t particularly want to.

But ad agencies aim their message at the stars. They broadcast to the masses, to a wide audience of viewers, readers, listeners. They don’t worry about one particular individual being insulted or offended by the mass message.

Perfectly Shaped World grows because of word of mouth. It relies on real perfectly shaped people telling other people that they have found a place to shop for a wide range of plus size fashions and apparel under one roof.

Many people hesitate to use the subject of weight and dress size in conversation. So, what’s the best way to let someone know about Perfectly Shaped World? I’d like to hear your ideas.

Plus Size Shopping Glut in Suburbia

MISSING: High-end, plus-sized fashion for suburban women
by Patrice Poltzer
Nov 06, 2007
Found in Chicago’s Medill Reports

Lizzie Pugliani, 27, loves shopping for fashionable clothes.

Like many women her age, the olive-skinned, fashion-savvy brunette scours the fashion magazines reading up on the latest designer duds and runway trends.

But there is, literally, one marked difference between Pugliani shopping for designer clothing and other young women shopping for designer clothing. The Park Ridge native is a size 14.

And in the world of high-end fashion, that size is virtually nonexistent.

“It is extremely frustrating because you are limited,” said Pugliani. “All the stuff you see in magazine, you just know it’s damn near impossible to get really fashionable items in my size.”

What also has been damn near impossible is locating a suburban boutique that carries high-end, plus-sized clothing. If such a shop is out there, there are plus-sized fashionistas looking for you!

And while stores such as Lane Bryant, Nordstrom and Torrid offer high-quality, plus-sized clothing at reasonable prices, where are all the hipster, one-of-a-kind boutiques for plus-sized women who want to drop some serious cash on clothes? (more…)

It seems to me that the fashion industry would be rushing to fill this gap, and that boutique owners would be shifting to accommodate the New Normal. We represent a dilemma, ladies!

This post from Chicago just serves to reinforce our commitment to Perfectly Shaped World and its strong plus size presence. Grab a place on our newsletter list today. Grab a place on our newsletter list today.

Avenue Bought by Redcats USA

Redcats USA, a subsidiary of a French retail company, said Thursday it has completed its tender offer for Rochelle Park-based United Retail Group Inc.

Redcats USA, a leading catalog retailer, in September said it would pay $199 million, or $13.70 a share, to acquire United Retail, the company that operates 483 Avenue plus-size women’s clothing stores. The offer represented an 82 percent premium on United Retail’s pre-offer stock price of Sept. 10 and analysts hailed the deal as good news for shareholders.

United Retail Group founder and Chief Executive Officer Raphael Benaroya, and Redcats USA CEO Eric Faintreny said in a conference call with The Record on Thursday that the merger will benefit both companies.

“It’s a perfect match because Avenue and Redcats operate in the same market segment of the plus size,” said Faintreny. “We can help Avenue grow faster on the Web, and the retail expertise of Avenue can help us to try some of our successful brands at retail.” (read more)

Sounds like an optimal acquisition. It puts Avenue under the same roof as such powerhouses as Roaman’s, Chadwick’s and Jessica London, solid names in the plus size apparel domain. My instincts tell me this is a great indicator, reinforcing awareness that our plus size perfectly shaped world is a significant and meaningful demographic.

Three Cheers to Karl Lagerfeld

[I just found this in last week's People Magazine - no idea how I missed this the first time through]

Chanel Nixes Too-Thin Models
Karl Lagerfeld is quoted as saying: “I have nothing against skinny girls. But these were terrible. They looked as if they had grown up in a Third World country with no food to eat. I sent them back to the agency. I didn’t think they should be modeling.” People Magazine, Oct 29, 2007

Clone him, Chanel. Hopefully the fashion industry as a whole will start to recognize that no super-ultra-thin model comes close to representing the New Normal (us!).

Don’t forget to sign up for the new PSW Newsletter, cheerfully delivered to your e-doorstep on Monday morning (in time to get some good lunch-hour shopping done, if you’re on the West Coast). Sign up here.

Plus Size Clothing [while I figure out the rest of the move]

[Thanks for the patience as I completely unravel and reconstruct Perfectly Shaped Life into the Perfectly Shaped World blog, website and forum ...and while I figure out all the intricacies of moving a year-old site to a brand new domain, here's a read of interest to all of us New Normal shoppers]

Plus Size Clothing
By Katya Coen

If you are not a plus-size person, you may not have ever used plus-size clothing. In fact, you may not even be familiar with the term. But if you are a larger than average or “plus-size” individual, the term must have become a part of your shopping vocabulary.

What is Plus-Size Clothing?
Plus-size clothing is clothing between the numerical sizes of 14W and upwards to size 26 (the W stands for women). Also identified as X sizes (1X, 2X, etc), which have numerical size equivalents (check the tag). You may also hear or see plus-size clothing generically referred to as “Women’s Sizes.” In many major retail stores there is a separate section for plus-size clothing.

Difficulties of Finding Larger Sizes
While the average woman may wear a size 12 – we are not all average sized women. Some of us are smaller in stature and tend to shop in the petite or juniors section of our favorite department store. For those who are larger than average, plus-size clothing can be their only avenue for fashion.

For many years, women who wear plus-size clothing have had difficulties in finding their sizes in regular retail stores or at all. When able to find their size, younger women have found it even more difficult to find fashionable clothing in plus-sizes. Now, however, due to the growth in the plus-size clothing market, many countries are seeing an increase in specialty stores who carry lines specifically targeted to plus-size women.

Specialty Chain Stores
One of the most recognizable stores in the United States is Lane Bryant, who offers a variety of styles including business, casual, and dress clothing for larger women. Lane Bryant practices another major feature of plus-size clothing shopping – the convenience of online shopping and mail order catalogs.

The specialty store Torrid specifically targets younger and more fashion conscious plus-size women. Similar to Lane Bryant in the types of clothing offered, Torrid is more concentrated with younger women and teens.

Internet Shopping
The Internet has opened up the plus-size clothing market for many consumers. Women are able to browse stores and brands that are far outside their geographical location. While shopping for clothing online does not allow for trying on the clothing before purchase, the ready availability of a broader numerical size range can be a big draw for plus-size women. Shoppers can view styles, comparison shop and be linked to similar stores. The Internet offers something your local mall will not in connection with plus-size clothing – lots of selection. Simply type in the keyword plus-size clothing into your search engine, and you will find hundreds of sites that will offer just the type of clothing you are looking for in your size.

Growing Marketplace
With obesity rates on the increase, particularly in the United States, offering a plus-size clothing line can now be a major draw for retailers. Stores such as Wal-Mart have continually expanded their Women’s sections to offer a broader selection. As plus-size people become a larger part of the mainstream, plus-size clothing placement in the marketplace can only become more prominent.

Katya Coen provides information on fashionable plus size clothing and other plus size clothing topics for A1 Market – the guide for the Savvy Shopper.

Article Source: http://EzineArticles.com/?expert=Katya_Coen
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